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Cool Kids Apparel Sells

26 Jul Cool Kids Apparel Sells

Every kid wants to be cool or at least dress like the cool kids. Apparently, this concept has worked wonders for Abercrombie & Fitch. This popular American retailer that focuses on casual wear for consumers ages 18 through 22 has seen incredible growth in the past 5 years. It has stores all across North America and now is starting to expand internationally. If you go into any of their stores, you’ll hear loud, popular music and see cool kids hanging around. In their stores under the name Hollister, you’ll see topless dudes wearing just shorts or pants as models to attract customers. I wonder why I don’t see any ladies models. Maybe it’s because topless dudes help push up the stock price. So far this year, the stock under the symbol ANF is up a whopping 33%.

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